Effective Date: June 29, 2026

This Privacy Policy explains how DSME Medicine, Inc., doing business as The Key Addiction Treatment Center (“The Key,” “we,” “us,” or “our”), collects, uses, and shares information when you visit thekeyiop.com (the “Site”). It also describes the privacy rights available to California residents.

This policy applies to information collected through our Site. It does not apply to protected health information that we collect, use, or disclose in the course of providing treatment, which is governed separately by our Notice of Privacy Practices, available at our facility or upon request.

Information We Collect

Information you provide to us. When you contact us through a form on our Site, call a phone number listed on our Site, or otherwise reach out, we may collect your name, phone number, email address, and any information you choose to share with us, such as your reason for contacting us.

Information collected automatically. When you use our Site, certain information is collected automatically, including your IP address, browser type, device information, the pages you view, the links you click, and the dates and times of your visits. This information is collected through cookies and similar technologies described below.

Cookies and Tracking Technologies

A cookie is a small file stored on your device that helps a website function and helps us understand how visitors use the Site. We use cookies and similar technologies to operate the Site, remember your preferences, and measure how the Site is performing.

You can control or disable cookies through your browser settings. If you disable cookies, some parts of the Site may not function as intended.

Third-Party Services We Use

We use a limited number of trusted service providers to help us operate and improve our Site:

  • Google Analytics helps us understand how visitors find and use our Site so we can improve it. Google may process this information on our behalf. You can learn more through Google’s privacy resources, and you may opt out of Google Analytics using Google’s browser opt-out tool.
  • Google Search Console helps us understand how our Site appears in search results. It does not track individual visitors on our Site.
  • Call and form tracking services help us understand which of our marketing efforts lead people to contact us. When you submit a form or call a number listed on our Site, your contact information and the details you provide may be processed by this service on our behalf, under an agreement that requires it to protect your information.

We do not use advertising pixels, run paid advertising, or engage in cross-context behavioral advertising or retargeting.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide information about our services
  • Operate, maintain, and improve our Site
  • Understand how visitors use our Site and which marketing efforts are effective
  • Protect the security and integrity of our Site
  • Comply with our legal obligations

How We Share Your Information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising.

We may share your information:

  • With service providers who perform services on our behalf, such as analytics and call tracking, under agreements that require them to protect your information
  • When required by law, or to respond to legal process or protect our rights, safety, or property
  • In connection with a business transaction such as a merger or sale, subject to this policy

Health and Sensitive Information

Because we provide treatment services, we understand the sensitivity of the information you may share. Information submitted through our Site, such as a message describing your situation, is treated with care and shared only with the service providers described above as needed to respond to you.

Please do not include detailed medical or clinical information in website forms or unencrypted email. To discuss your care, please contact us by phone so we can protect your privacy appropriately.

Data Retention

We retain the information we collect for as long as needed to fulfill the purposes described in this policy, to respond to your inquiries, and to comply with our legal obligations.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. No method of transmission over the internet is completely secure, however, and we cannot guarantee absolute security.

Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, gives you the following rights:

  • The right to know what personal information we collect, use, and disclose
  • The right to delete personal information we have collected from you, subject to certain exceptions
  • The right to correct inaccurate personal information
  • The right to opt out of the sale or sharing of your personal information. As noted above, we do not sell or share personal information.
  • The right to limit the use of sensitive personal information
  • The right to non-discrimination for exercising your privacy rights

To exercise any of these rights, contact us using the information in the “Contact Us” section below. We will verify your request before responding, and we will not discriminate against you for exercising your rights. You may also designate an authorized agent to make a request on your behalf.

Children’s Privacy

Our Site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13.

Links to Other Websites

Our Site may contain links to other websites. We are not responsible for the privacy practices of those websites, and we encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date above. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

DSME Medicine, Inc.

dba The Key Addiction Treatment Center

725 Front St. Suite 206

Santa Cruz, California 95060

Phone: (831) 201-2761

Email: [email protected]